Should a neighborhood business use PPC (pay per click marketing) advertising?
For companies the use of Pay Per Click is a simple decision. Typically a small business that sells with a large market can be helped by PPC advertising. For example a company that sells inventory at a website to your national audience is unquestionably a good candidate for PPC. But what about an enterprise that sells merely to local customers? In this case the advantage may not be obvious.
Consider these 3 things when deciding should your local business should use Pay Per Click advertising.
1. Are you customers... [...]